[ SERVICes ]
Three ways to work with me. Same standard.
Two fixed-scope projects for a specific outcome, and one ongoing partnership for fractional work. Pricing is transparent — no discovery call required to find out what this costs.
Foundation Blueprint
CLARITY
Know who you are, who your brand is for, and where to focus.
01
€2,500 · 2–4 weeks · Project-based
DELIVERABLES
Four strategy documents and an executive summary. Every recommendation is backed by research.
o Market & competitor research
I study your market, at least eight competitors and the alternatives you’re really losing to, to find the space that’s yours.
o Brand strategy & positioning
One clear statement of who you’re for, why they’d choose you and what you give up, plus a visual brief your designer can work from: the look, colours and imagery your brand needs.
o Your priority customer
The one customer to build for: who decides, what makes them start looking, the words they use, and who you’re not for.
o Messaging pillars & channel strategy
The three things you say everywhere, which one leads at each stage, and where to show up first.
o The Bad Idea Bouncer, your AI assistant
Trained on your positioning, so every new idea gets checked against it long after we finish.
o A check-in, 30–45 days after delivery
We review what you’ve put into action, and I update The Bouncer.
For solo founders and small teams, before launch or just after, ready to get clear on who they're for and why people should choose them.
— You can say what you do and who it’s for in one sentence, and your team says the same one.
— You know which enquiries to chase and which to turn down politely.
— Your website, posts and proposals look and sound like one business, with a visual brief built on your positioning.
— You know where to show up first, and where you can stop spending time.
— When someone pitches you an idea, you can say yes or no in minutes, not weeks.
IMPACT
Growth Gameplan
Turn that clarity into a system for growth.
02
€4,000 · 4–6 weeks · Project-based
DELIVERABLES
I study what’s running today and hand you three strategy documents and a month-by-month plan built on your goals.
o Conversion funnel audit
I trace how people find you, ask about you and buy, and pinpoint the step where you’re losing some or most of them.
o Customer journey strategy
What a customer experiences at every step, from first contact to buying again, and what to fix first.
o Content & channel strategy
Where to show up, what to say at each stage, and which channels to stop paying for.
o Custom growth plan
Timelines, KPIs and budget: what to do month by month, what it should cost, and how you’ll know it’s working.
o The Bad Idea Bouncer, your AI assistant
Trained on your growth plan, so every campaign, channel or spend gets checked before it goes out.
o A check-in, 30–45 days after delivery
We review the results so far, and I update The Bouncer.
For small businesses and startups with customers and marketing running, where growth has stalled and you want to know where your effort will pay off next.
— A funnel built to convert: you know where you’re losing customers, and what to fix first.
— Every euro in your budget has a job, and you know which channels to stop paying for.
— Your team or freelancers can run the plan without you approving every post.
— You can tell whether it’s working from a handful of numbers, checked on a set day.
— Every new campaign starts with a goal and a date to judge it, not a hunch.
[ The LEAD process ]
Four stages, start to finish, for both project-based offers. No phase you don't understand the point of.
01
LEARN
Setup & kickoff
We agree what we're solving and set up access. You tell me what you've tried, so we don't start from zero.
02
ENGINEER
Analysis & strategy
I dig into your business, your customers and your numbers, and build a strategy sized to the time, team and budget you have today.
03
ALIGN
Validate the direction
I walk you through the direction I’m proposing before building out every deliverable, so we agree on where this is going before the rest gets built.
04
DELIVER
One confident reveal
One clear direction, explained in plain terms, plus The Bouncer who stays with you after the reveal. One call 30–45 days later, to see if everything is moving as planned.
Every project starts with me and ends with him: The Bouncer. He is an AI assistant trained on your own positioning, your audience, your growth plan, and my knowledge and frameworks. Before you spend on a new campaign, channel or product, you bounce the idea off him. The good ones get in. The bad ones get bounced.
Your only new hire with no salary, no notice period, and no patience for bad ideas. He doesn't sleep and definitely doesn't sugarcoat.
fractional
MOMENTUM
The Long Game
A plan is a snapshot; the market isn't.
DELIVERABLES
Retainer starting from €4,000/mo
03
For founder-led teams of 10–40 with someone already doing the marketing. I set the strategy and own it, so you no longer have to.
— You stop being the bottleneck: you no longer approve every post, ad and brief yourself.
— Every month you know what’s working, what isn’t, and where the next euro goes.
— The plan moves when the market does, instead of going stale the day it’s signed.
— Your team, freelancers and agencies all pull in the same direction.
— When a big decision comes up, like a launch, a rebrand or a new market, you have a senior person in the room.
x Visual identity
x Creative & content production
x Ad account management
x Channel & community management
x Website development
x Technical & platform implementation
x Events & supplier coordination
x On-site presence
I join as your senior marketing lead, hand you a quarter-by-quarter roadmap, campaign concepts and a monthly report, and steer everyone doing the work.
o Strategy & roadmap
I set the direction and turn it into a quarter-by-quarter plan your team can follow.
o Campaign concepts & content rules
I shape the ideas behind your campaigns and set the rules that keep everything on brand.
o One story across every channel
Your website, social, email and ads say the same thing and lead to the same next step.
o Tools your team can reuse
Briefs, templates, frameworks, and decision rules, so good work doesn’t depend on me being in the room.
o The Bad Idea Bouncer, your AI assistant
I update him as your business changes, so he checks every idea against today.
o Budget, KPIs & reporting
Where the money goes, the few numbers that matter, and a monthly report in plain words: what happened, what it means, what’s next.
o Leadership of your team and partners
I brief your team, freelancers and agencies, check their work, and keep everyone pointed the same way.
[ STILL NEED TIME TO DECIDE? ]
