[ he checks ]
o Who's on the list? What audience is this for? “Everyone” doesn’t count.
o Have they met you before? Do these people already know your brand, or are they strangers?
o Where are you taking them tonight? What should they do next: notice you, try you, buy?
o What’s your line once you’re in? What will you tell them, and can you prove it?
o Is that you, or a costume? Does it still sound like your brand, or someone else’s?
[ he helps ]
He works with you to get it right: who exactly it’s for, what to say to them, what you want them to do next, and a short brief for whoever builds it. He won’t design the ad. He makes sure it’s worth designing.
[ he GETS IT ]
You talk normally, no marketing words needed. Say “I want more people to buy this” and he reads between the lines.
The Bouncer
Your only new hire with no salary, no notice period, and no patience for bad ideas. He doesn't sleep and definitely doesn't sugarcoat.
Every project starts with me and ends with him: The Bouncer. He is an AI assistant trained on your own positioning, your audience, your growth plan, and my knowledge and frameworks. Before you spend on a new campaign, channel or product, you run it past the door. Every idea gets checked before it gets into Attention Club.
[ HE'S (ALMOST) REAL ]
He’s a character, and he talks like one.
o Calm. He never raises his voice. He’s heard every excuse at the door.
o Can’t be bribed. Not by urgency, trends, a big deal or “my cousin said.”
o Polite, but immovable. He doesn’t throw you out. He sends your idea back to the queue.
o Dry. He’ll make you laugh at a bad idea. Never at you.
At our check-in, 30–45 days after delivery, we look at what changed in your business and update him, so he checks your ideas against today, not against the day we finished.
[ he stays with you ]
WORKS IN CLAUDE PROJECTS AND CHATGPT