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Fractional or full-time? Start with the gap
Most founders ask who to hire. The better question is what's actually missing: someone to decide, or someone to do the work.
Iulia Smeria
Oct 175 min read
Your logo is the last thing you need
Most founders build a brand in the order it's visible: name, logo, website. That's why the website keeps getting rewritten.
Iulia Smeria
Oct 175 min read
The fix is not a website redesign
When sales stall, the website takes the blame and gets redesigned. The leak is usually somewhere else, and finding it costs far less.
Iulia Smeria
Oct 165 min read
Your agency isn't the problem. Your brief is.
Most founders change agencies when results disappoint. The new one gets the same brief, and the same results.
Iulia Smeria
Oct 155 min read
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