You've built something real. Now growth has slowed, and you're not sure which move to make next.
People like what you do, but can't say why they'd pick you. We work out who you're for and what sets you apart.
You spend on marketing but can't see the return. We decide where to spend, what to stop, and what drives revenue.
You're still holding marketing together on top of running the business. I take it off your plate and steer it month to month.
I’m Iulia Smeria. I set the direction with you, then I stay on to keep your brand on plan as you grow.
Sounds familiar?
[ WHO THIS IS FOR ]
This is for you if you —
01 Have marketing running, but you still approve every post, ad, and brief yourself, which eats up your time.
02 Spend on marketing and don't know what's working.
03 Struggle to say why customers should choose you.
04 Want to grow, but a full-time senior marketing hire doesn’t make sense yet.
05 Had a consultant leave after the deck, or a specialist who couldn’t see the big picture.
This isN'T for you if you —
— Need someone to run ads, post on social, build your website or produce content.
— Are looking for a designer for your logo and visual identity.
— Have no budget, or no one who can act on what I deliver.
— Want quick fixes, guarantees, or someone available full-time.
— Aren’t comfortable working remotely and async.
[ THE LEAD PROCESS ]
We can start with a project. Four stages, start to finish. No phase you don't understand the point of.
01
02
03
04
LEARN
ENGINEER
ALIGN
DELIVER
Setup & kickoff
Analysis & strategy
Validate the direction
One confident reveal
We agree what we're solving and set up access. You tell me what you've tried, so we don't start from zero.
I dig into your business, your customers and your numbers, and build a strategy sized to the time, team and budget you have today.
I walk you through the direction I’m proposing before building out every deliverable, so we agree on where this is going before the rest gets built.
One clear direction, explained in plain terms, plus The Bouncer, who stays with you after the reveal. One call 30–45 days later, to see if everything is moving as planned.
CLARITY
Foundation Blueprint
Decide once. Defend it forever.
Your positioning, your priority customer and the three things you say everywhere, plus a visual brief for your designer. Then The Bad Idea Bouncer, your AI assistant, checks every new idea against it.
For solo founders and small teams, pre-launch or just starting out.
PROJECT-BASED
3-4 WEEKS
IMPACT
Growth Gameplan
Find the leak first.
I find where your funnel loses customers and build the plan to fix it: customer journey, content and channels, and a month-by-month plan with KPIs and budget. The Bad Idea Bouncer checks every campaign before it goes out.
For small businesses and startups where growth has stalled.
PROJECT-BASED
4-6 WEEKS
MOMENTUM
The Long Game
A plan is a snapshot; the market isn't.
I join your team as your senior marketing lead: strategy, campaigns, budget and reporting, with everyone doing the work pointed the same way. One senior head accountable as the market moves under you.
For teams of 10–40 who need someone senior to own marketing.
ONGOING FRACTIONAL WORK
Every project starts with me and ends with him: The Bouncer. He is an AI assistant trained on your own positioning, your audience, your growth plan, and my knowledge and frameworks. Before you spend on a new campaign, channel or product, you bounce the idea off him. The good ones get in. The bad ones get bounced.
Your only new hire with no salary, no notice period, and no patience for bad ideas. He doesn't sleep and definitely doesn't sugarcoat.
[ WHY FRACTIONAL ]
You probably don't need a full-time hire. You need direction.
Marketing budgets keep shrinking while the cost of getting it wrong keeps rising. Skip this and nothing breaks loudly. You just keep guessing: a brand that never quite lands, spend that doesn’t convert, growth that stays flat however hard you push.
That’s not a marketing problem. What's missing is direction: someone senior who sets the course, steers the people doing the work and answers for the results. Fractional gives you that without a full-time hire.
The usual fix is months of recruiting, payroll and recruitment fees, or a freelancer who’s brilliant at one skill but can’t see the whole picture. With me there’s no recruitment fee, no notice period, and if it’s not working, we stop.
THE DATA SHOWS THE SHIFT:
fractional
+149%
Yearly growth in fractional hiring demand
Sources: Fractional Jobs (The Fractional Work Report 2026); Fiverr (Small Business Month Survey, May 2025)
36%
Of tracked fractional hiring came from early-stage, venture-backed companies
70%
Of small-business owners spend fewer than five hours a week on marketing
A growing way to bring senior experience in.
You don’t have to be big to get senior support.
You don’t have to make more time. You can bring in help.
[ WHO'S BEHIND THIS ]
Here is Iulia.
16 years · CPG, IT services, SaaS & HORECA
Sixteen years building brands and marketing teams across B2B and B2C, from consumer goods to SaaS. I left a senior corporate role by choice, to work closer to the founders doing the building. Now I sharpen positioning, build go-to-market plans, and stay until they work.
[ What people say ]
The people I've worked with say it better than I can.
Iulia understands that marketing needs to solve business problems, and providing well-defined marketing strategy and clear guidance is part of what she can do very well. I highly recommend Iulia.
Marlena Hij
Head of Content and Solution Marketing
IT SERVICES
Iulia is a rare marketing leader who combines strategic acumen with flawless execution. She built and scaled our global brand presence. Her ability to lead cross-functional global teams, navigate complexity, and deliver significant, measurable impact made her an indispensable part of our success.
Becky Owen
Managing Director
IT SERVICES
She demonstrated strong leadership, strategic thinking, and a calm, solutions-oriented approach to challenges. Iulia was highly effective at leading teams, aligning cross-functional stakeholders, and delivering impactful results.
Marek Gebski
Marketing Director
CPG
[ STILL UNSURE WHERE YOU STAND? ]
